How to Discover the Purpose of Your Blog

Have you ever thought about the purpose of your blog? What is the long-term goal? In this post, I break down how to uncover the purpose of your blog.

You’ve started a blog!  Yay!  But, where to now?  Or, maybe you’ve had one for a while but want to monetize it.  But…how?? Have you ever thought about the purpose of your blog?

If you want to treat your blog like a business (which you totally should), the first step is to discover the purpose of your blog. So, what is it’s purpose? No idea?  Let’s brainstorm.

Step 01) Hobby or business?

You need to determine if you even want to monetize your blog. If not, just consider your blog a hobby (which is fine, by the way!) If you do want your blog to become a business, read on, babe!

There are 4 majorly profitable ways to monetize your blog.

  1. Affiliate Marketing – Sign up for affiliate programs. Write your blog posts around the topics related to a certain product.  Insert links to that product within the copy of your blog post.  The manufacturer promises to give you a percentage of every sale you send their way. Pretty cool, and a great way to start out!
  2. Influencer – Build an organic, loyal following.  Contact brands you want to feature on your social media profiles and blog.  Eventually, you will be able to charge brands to feature their products.  Amazing if you’re a natural born influencer and leader!
  3. Products (passive income) –  Discover what your reader’s problem is, and, if you can help them, create downloadable PDF’s, ebooks, courses, trainings, videos, audios, workbooks (the list goes on)!  Fantastic if you have a really good blog niche, and you know that you can solve your reader’s problem!
  4. Offer services and/or coaching – Discover what your reader’s problem is, and, if you know the solution, offer services/coaching to your readers. (A.K.A. hugely profitable!)

Step 02) Map out your long-term business goal

Once you know which way your want to monetize your blog, it’s time to think about the long-term business goal.  Oh girl, here we go!

The first step is to ask yourself “What do you see yourself doing, in one year? 5 years? 10 years?”  Of course, goals will shift, but it’s a good idea to start envisioning where you want your blog to go and what type of business you want to build.

The second step is to write it all down.  Break it down into quarterly goals, then monthly goals, then weekly goals.  Sounds much more manageable, yeah? You know it!

Discover the purpose of your blog - discover your soul's purpose. Click To Tweet



Step 03) Research to get the help you need

Depending on the way you have chosen to monetize your blog, you will have to research that topic, heavily.

To get you started, here’s some links that will set up for success.

Affiliate marketing – A great place to begin is Amazon Affiliates.

Influencer marketingThe 5 Essential Elements of an Influential Blog

Products (passive income)The Profitable Blogger Academy is for you if you want to create profit from your blog via passive income! Check it out here.

Services/Coaching – Hey girl, hey! Let’s make you a Profitable Blogger with my VIP coaching program!  We will work together so I can help you incorporate profitable habits, services and products into your blog. Let’s do this!

Step 04) Continue to check in with your intuition and gut feelings

As your blog evolves into a business, always make sure you are doing what your soul craves.  Never do something because it is what others are doing. Remember, a lot of people make their businesses sounds successful, even when they’re struggling to make it work.  Always do what feels right. If you’re selling passive income products and feel led to offer services, just start offering services.

Remember, blogging is an extension of your creative spirit, making money from it is a natural exchange of your blogging efforts.  The long-term purpose of your blog will unfold as you explore different monetization avenues.


PIN IT!Have you ever thought about the purpose of your blog? What is the long-term goall? In this post, I break down how to uncover the purpose of your blog.s


Don’t waste time – Have a laser focus on the 4 most important steps you MUST take if you’re a blogger who wants to start a coaching business.  What are these 4 steps, exactly? I got you! Download the 4 Pillars of Success for Bloggers who want to Coach.


In closing, when trying to discover the purpose of your blog, just be you, girlfriend.  There’s enough fakers and copies out there and the world is sick of it.  When you decide how you want to monetize your blog, let your personality give your blog’s brand that special twist. You will attract your ideal readers and that is absolutely priceless!


Be sure to comment with your thoughts about discovering the purpose of your blog!


Do you know the purpose of your blog?


Sign up for the Blog to Business Insiders Newsletter for the ultimate scoop on what it takes to incorporate coaching into your blog, successfully.


If you loved this, then you’d LOVE this – 2 Months Worth of Blog Posts in 1 Week; A Marketing Plan

You’d also love this one – 3 Ways to Win When You’re Feeling Overwhelmed


Enjoyed the post? Tag #HelloWholeness on social media!







6 Replies to “How to Discover the Purpose of Your Blog”

  1. This was actually really helpful for me!

    I have taken a break from blogging and definitely want to get back into it. It’s just been so overwhelming considering all the different things that go into it. But you’ve made content that is easy for me to digest. Thanks my dear!

    Eril |

    1. I’m so glad it was helpful!

      I’m all about breaking things down to make them easier to understand. Best of luck to you as you get back into blogging. You will do so well!

  2. Great tips for me, since I am a newbie to blogging!

    1. Amazing! Thanks for reading, and best of luck, Sonja!

  3. Interesting post, thanks for sharing!!

    1. Thank you for reading, Lisa!

Leave a Reply